Your browser version is 8.0 and the minimum required version for this
website is 9.0 So please use IE 9+.
click here to upgrade IE
Facebook Icon
Twiiter Icon
Youtube Icon
Google Plus Icon
Call:   +91 89 2854 1424

How Location Can Make Or Break Your Business
March 9 2018

How Location Can Make Or Break Your Business


The location where you choose to set up your business plays a key role in its success story. It is important for business owners and entrepreneurs to do enough research before picking the best location for their business.


Here are some ways in which the location can impact your business:


1. Visibility and accessibility:

Location plays a key role in ensuring the visibility and accessibility of your business. Choose wisely not only in terms of location within the city, but also within the commercial complex.


2. Reaching the target group:

Situate your business in a place that already sees enough traffic or is at least accessible to the demographic that you want to target.


3. Competition:

Place your business where there is already some competition, as this promises you adequate customer attention. However, it is also essential to make your business stand out from the crowd.


4. Amenities for customers:

Ensure that the location you pick is equipped with enough customer-centric amenities such as a parking facility, power backup, elevators, restaurants and cafés.


5. Employee satisfaction:

Employee satisfaction is an essential component of a successful enterprise, so you will want to make sure that the location caters to the requirements of your employees as well. This can be in terms of accessibility, safety and other recreational amenities.


6. Rental and other costs:

A good location can come at a higher cost. However, it is recommended that you estimate your rental and other overheads and weigh that against the advantages of a good location.


7. Personal advantages:

When you're picking the ideal location for your business, remember not to overlook your own requirements as a business owner. Choose a location that allows you to spend enough time at work without having to commute long distances.


Gera's Imperium Star is the best address for all kinds of commercial projects in Panjim Goa. Explore the finest retail spaces for sale in Panjim Goa, commercial spaces for sale in Panjim Goa and office spaces for sale in Panjim Goa at Imperium Star.


I’ve been a sports person, and also captained my throwball and volleyball teams. I understand the importance of extracurricular activities in our growing up years.

Trainings provide a child with the required discipline when working within teams as well as gives one the chance to follow what makes you happy. It also enables an overall development!
Dance has been my passion since I was a child and I have been thrilled to see both my little ones have this in their genes too.

This opportunity really came to my doorstep through Gera. My daughters Lavanya and Diya have had an enthralling experience being a part of not just one but three Academies (The Shiamak Davar Dan..

I cannot thank you enough for making our journey with Gera so so interesting and mind-blowing. I had never ever imagined my life taking a beautiful turn with me beginning to start my career as a music teacher that too with SMA (Shankar Mahadevan Academy) and all this has been possible only because of GERA and YOU my dear.
It is only because of your efforts and kind gesture that I could meet the man himself (Shankar Ji) and have a small recording session with him. That was like a dream come true.
I am super excited to start my journey with SMA and Gera as a teacher now.

Apart from that, Me and Prateek have always been grateful to you for making Shiamak happen for us and I ..

It was indeed a pleasure being a part of the Christmas celebrations at Astoria. Kudos to the Gera team for bringing in such a wonderful event with great carol singing participation from our own kids. It brought in the spirit of Christmas and the games, Santa, the gifts only added to it. Thanks for organising such a wonderful event which helped in community building...looking forward to many more such celebrations!


The Christmas event organised at Astoria was a big success and a big step in bridging the gap between us and Gera. It was a memorable event as we are still in the beginning of our journey of life in our little home at Astoria. The kids have been the happiest of all and what more can we ask for when we see smiles on the faces of our little ones. Kudos to you and your team for making this event a huge success! Looking forward to many more in the years to come.


The Christmas party organised by Gera at Astoria this year was a great success with good participation from kids and parents. Our children Sia and Saish enjoyed the party to the fullest. Sia, in particular, had a gala time and reiterated her stand that Anita aunty's parties are THE BEST.... We as your customers take much pride in informing our friends that such goodwill gestures are one of the many differentiators Gera brings to us, which no other builder in Goa can boast of. Many thanks to you and your team for doing an excellent job in putting up this event. We look forward to the next one! A big thanks to the Gera Management for its efforts in community building.