Pune, April 22, 2014: Gera Developments, with a track record of over 43 years is one of the pioneers of the real estate industry and the creators of premium residential and commercial projects in Pune, Goa & Bangalore. Gera today unveiled their unique and trendsetting concept of ChildCentricTM Homes, an innovative solution offering parents inconceivable convenience along with an opportunity for their children to discover their passion and be the best they can be while living in premium contemporary homes. Flagging off yet another innovation from Gera, ChildCentricTM Homes is set to revolutionize the residential real estate sector by creating a new category of living spaces with a service orientated proposition and enabling a new way to live. This first of its kind, this never seen or heard before concept can be experienced in Song of Joy at Gera’s GreensVille, Kharadi in Pune and will soon expand into Bangalore.
Backed by years of experience, expertise and in depth market research, Gera perfectly understands the needs of today’s young home buyers who are working couples, living in a nuclear format with young children or are planning to start a family. They want to provide the best opportunities for their children and often sacrifice their careers for their children. An ambitious family that wishes to experience life to the fullest but is crunched on time. Gera took the customers’ feedback and created an innovative solution where the residents of the project could get the CONVENIENCE of never before facilities at their doorstep, features where their children could have FUN, keeping the SAFETY needs for their children in mind and DEVELOPMENT & training aspirations of their children were fulfilled. Gera signed up India’s top personalities offering the best intellectual, physical and vocational coaching at the doorstep: Shankar Mahadevan for Music, Shiamak Davar for Dance, Viswanathan Anand for Chess, Mahesh Bhupati for Tennis, Anil Kumble for Cricket and Dale Carnegie for Personality Development along with other tie ups for swimming, arts, dramatics etc.
While presenting ChildCentricTM Homes, Mr. Kumar Gera, Chairman, Gera Developments said,“We at Gera pride ourselves on providing long term enjoyment to our customers. Innovation has been a hallmark of the company and there are many 'firsts' that stand to Gera Developments’ credit. We have introduced the 5-year warranty on real estate, insurance of buildings for 3 years, Pune's first intelligent commercial building - Gera Legend and series of IntelliplexesTM in Goa, the first shopping mall in Pune - Gera Plaza and yet again, we have created a breakthrough in innovation. The launch of ChildCentricTM Homes will create a paradigm shift in the real estate for both, the developer as well as the home buyer. We have established a new category of living spaces designed keeping the child of the home as well as the parent’s lifestyles in mind. Gera’s have set a new benchmark not only in real estate marketing and brand building but also setting new standards of service orientation in the realty sector.”
The ChildCentricTM Homes concept development has been directly handled by Mr. Rohit Gera, Managing Director, Gera Developments who has led the project ensuring the right mix of offering, tying up with the best in class service providers and working out the details of service agreements.While passionately explaining the company’s vision for the concept Mr. Rohit Gera said, “ChildCentricTM Homes is a place where parents can forge deeper bonds with their children, providing them with a fulfilling childhood, full of memories & friendships and provide an opportunity for their children to truly flourish. We believe that ChildCentricTM Homes is right for today’s home buyers because it offers customers the convenience of having best in class training and other extracurricular activities for themselves and their children at their doorstep.”
On discussing this innovative concept of ChildCentricTM homes with the stalwarts like Viswanathan Anand, Mahesh Bhupati, Shankar Mahadevan, Shiamak Davar and Anil Kumble, they expressed their joy, admiration and support for this initiative. Their keen desire to be a part of such a development has led to their academies beings set up at Song of Joy. In fact Viswanathan Anand will start his first ever chess coaching academy with Gera’s ChildCentricTM Homes.
While expressing delight on the associations with world class celebrities, Mr. Rohit Gera said, “ChildCentricTM homes will provide the residents and their children with an opportunity to learn from the best and grow in multiple dimensions. The project is conceptualized and designed to be a premium quality home with a world of opportunities for both parents and children to explore and enjoy an enriching journey. An alliance with these world class celebrities and the extension of the talents is one that we are looking forward to with great excitement. We believe that our innovative and prestigious world class concept based project will be an ideal match and extension of the ethos and vision of these individual academies.”
He further added that, “Along with an array of amenities that ensure the child's holistic development, it is a never before seen proposition in the residential real estate space. It creates more time for children by eliminating travel time to and from various classes. Helps reduce the stress in the lives of the parents and allays child safety concerns since facilities are available on campus and most importantly ChildCentricTM homes offer the opportunity to build better relationships amongst parents and children. Parents can participate in the children’s training and development. Children have the opportunity to make friends – participating in learning, development activities together.”
Over 43 Years in real estate, reiterating its core values of trust, quality, customer first and innovation, Gera has created a documented solution with a Child Centric Agreement to safeguard the interests of home buyers by entering into 5 year agreements with each of the coaching academies. Gera has documented the promise in a separate child centric agreement with the home buyers to ensure delivery of the facilities, promised free training programs in the Arts, Sports & Development for the children. Children are provided with free training vouchers for 12 programs (in Sports, Arts & Development). Full details are available on a separate website for ChildCentricTM homes.
ChildCentricTM Homes will establish a new category in the real estate space and provide its residents with not only a premium home and infrastructure but also ensure safety, convenience, fun and development for the children. The concept is innovative and demonstrates the need and sign of the changing times by catering to the needs of today’s young home buyer and enabling a new way to live. A multifaceted living space that allows a child to choose and develop across art, sports, dance, music etc., is something that every parent wants to offer their child. Apart from these amenities children will also have offerings like Vedic Math, age specific computer labs & gaming rooms, yoga, BMX, skateboarding, designated gurukul areas and personality development programs with Dale Carnegie Institute.
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