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Gera in News

Children First

Times of India - 24 November, 2012

While looking for a home, buyers want a complete package in terms of amenities, wherein their families can enjoy every aspect of the property. Anil Pharande, Chairman - Pharande Spaces & Vice-President - CREDAI (Pune Metro) says, "While buying a property in Pune, most home seekers put their children's needs high on the priority list." Parents show more interest in projects that will nurture their kids' childhood while providing a healthy environment in their growing years. Catering to this demand, developers are also giving priority to children and are coming up with exclusive amenities in their projects. Owing to the cosmopolitan nature of Pune, the percentage of nuclear families is on the higher side and working parents prefer a childfriendly home so that the child's growing years are not compromised. Safety and security of children at both the residence as well as the kids' play area is the utmost priority that buyers keep in mind today while investing in realty. Ajmera Group, for instance, has successfully addressed this issue in all its projects; Ajmera Aria has designed kid-friendly homes which provide both safety and security to children. Additionally, security is no longer restricted to safety grills but has moved towards appropriate installation of high-tech security systems at homes. Buyers also look forward to having an environment that would enhance the growth and overall development of the child. Dhaval Ajmera, Director, Ajmera Realty & Infra India says, "Ajmera projects have separate playgrounds for kids, birthday party zones, recreational room with musical instruments and gardens to ensure that serenity around the locality is well balanced. The play area and garden are cautiously designed keeping in mind that the fun-filled activities in the area help in physical and motor development of children." On the same lines, Pharande Spaces are focused on creating large township projects in Pimpri-Chinchwad which offer fully equipped children's parks and playgrounds. Pharande says, "The locations are free of pollution - a vital parameter for children to grow in a healthy environment. We also provide plenty of garden areas for family-oriented activities and our clubhouses have facilities like table tennis, badminton courts and indoor games. In addition, we provide healthcare facilities and instant access to hospitals. Also, our projects are self-sufficient complexes which offer social environments that are very suitable for children." Similarly, Amit Enterprises Housing Ltd projects are equipped with a number of safe recreational amenities such as play parks, swimming pools with shallow children's areas and clubhouses that provide entertainment and health facilities for all age groups. Kishor Pate, CMD - Amit Enterprises Housing Ltd. and Hon. Secretary - CREDAI (Maharashtra) says, "In India, almost everything that happens within a family revolves around the requirements of the children. It is therefore natural that the purchase of a home is very much centered on this factor. Facilities such as clubhouses and swimming pools must be designed with children in mind, and internal play parks must have age-appropriate equipment. Even the location is important, because the project must be in a safe neighbourhood that has ready access to schools, hospitals and places of entertainment." According to Pate, if a residential project is not children-friendly, it is unlikely to succeed. It must be remembered that in Pune, homes are bought on the basis of various factors, not just budget alone. The purchase is usually done by families, not individuals - in other words, with the heart as well as the mind. "Our projects are designed in such a manner that parents will instantly see that their children will be happy living there. This is one of the main reasons why our projects are so successful," he adds. Gera Developements have childcentric projects in Gera's Emerald City in Baner and Kharadi. Rohit Gera, MD, Gera Developments, says, "We have looked out into two things while looking at constructing the projects; first the need of the parents pertaining to their child and second is the need of the children themselves. Parents are concerned about safety, convenience and development while children want fun and play activities." Gera Developments has looked into the various aspects of the projects in terms of safety, development and convenience. Gera adds, "Parents are concerned about the holistic growth of the child. These projects also ensure community bonding wherein children interact with one another." Segmentation has been happening in the real estate business for a long time now. Children today play a significant role in influencing the mindset of their parents whilst they are investing in realty. "The response from buyers in these projects is overwhelming. A person with a budget will definitely look for amenities that a project can provide in terms of education, safety, health amenities of children," concludes Ajmera.

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