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Sterling Developers & Gera Developments launch ChildCentricTM Homes in Bangalore - 4 June, 2014

Sterling Developers, a renowned name in Bangalore real estate and Gera Developments, one of the leading developers from West India, jointly launched Gera's ChildCentricTM Homes (CCH) in Bangalore recently. The concept of CCH was successfully launched earlier this year by Gera Developments in Pune at their project Song of Joy, Kharadi. It will be soon launched in Goa.

The unique and trendsetting concept of ChildCentricTM Homes is an innovative solution offering parents high levels of convenience along with an opportunity for their children to discover their passion and be the best they can be while living in premium contemporary homes. Flagging off yet another innovation from Gera, ChildCentricTM Homes is set to revolutionize the residential real estate sector by creating a new category of living spaces with a service orientated proposition and enabling a new way to live. The highlight of ChildCentricTM homes is the holistic 360 degree approach to family living taking into account parents aspirations and needs with regards to their children. Amongst the many features provided at ChildCentricTM homes there are tie-ups with world class celebrity academies for professional coaching like Viswanathan Anand, Mahesh Bhupathi, Shankar Mahadevan, Shiamak Davar, Anil Kumble at the project.

This first of its kind concept will be launched at Joy on the Banks at Varthur in the internationally acclaimed Whitefield area of Bengaluru. This project marks the entry of Gera Developments into Bangalore. Sterling Gera Residence is a joint venture partnership between two premier real estate majors - Sterling Developers and Gera Developments.

While presenting ChildCentricTM Homes and highlighting Gera Developments foray into Bangalore, Kumar Gera, Chairman, Gera Developments said, "We at Gera pride ourselves on providing long-term satisfaction to our customers. Innovation has been a hallmark of the company and there are many 'firsts' that stand to Gera Developments' credit. We have introduced the 5-year warranty on real estate, insurance of buildings for 3 years, Pune's first intelligent commercial building - Gera Legend and series of IntelliplexesTM in Goa, the first shopping mall in Pune - Gera Plaza and yet again, we have created a breakthrough in innovation.

Backed by years of experience, expertise and in depth market research, Gera perfectly understands the needs of today's young home buyers who are working couples, living in a nuclear format with young children or are planning to start a family. These young parents want to provide the best opportunities for their children and often sacrifice their careers for their children. An ambitious family that wishes to experience life to the fullest but is crunched on time. Gera took the customers' feedback and created an innovative solution where the residents of the project could get the CONVENIENCE of never before facilities at their doorstep, features where their children could have FUN, keeping the SAFETY needs for their children in mind and DEVELOPMENT & training aspirations of their children were fulfilled. Gera signed up India's top personalities offering the best intellectual, physical and vocational coaching at the doorstep: Shankar Mahadevan for Music, Shiamak Davar for Dance, Viswanathan Anand for Chess, Mahesh Bhupathi for Tennis, Anil Kumble for Cricket and Dale Carnegie for Personality Development along with other tie ups for swimming, arts, dramatics, vedic mathematics etc.

Commenting on the partnership, Shankar Sastri, Managing Director, Sterling Developers said, "This is a partnership of not just two companies but two institutions with similar values and strategic acumen that will come through in our offerings. We believe the launch of ChildCentricTM Homes will create a paradigm shift in the real estate for both, the developer as well as the home buyer. This new category of living spaces designed keeping the child of the home as well as the parent's lifestyles in mind is sure to set a new benchmark not only in real estate marketing and brand building but also setting new standards of service orientation in the realty sector. Joy on the Banks is our first venture together and by making this a ChildCentricTM Homes we feel we are providing a futuristic solution to the young home buyers of Bangalore.", 4 June, 2014, Online

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