Most home exhibitions that bring products for living spaces have crowds gathering at wall paint stalls which offer the latest features and their introductions include color scheming software, an innovative computerized color system. Jazzing up the unromantic plain-Jane dividers is what one has to do to bring in a character to your walls.

Says a spokesman of Berger Paints, "The per capita yearly consumption of paint in India is low when compared to the usages in Europe. After liberalization and a slash in costs, we at Berger though of an idea to educate the middle-income group to make them understand the importance of wall-aesthete and hygiene."

The Lewis Berger Home Decor Painting Service provides consumers with a single source solution just a phone call away - from estimation and design to post painting clean-up. "People prefer our company guarantee instead of individual painters."

Chokes are galore - cement, paint, distemper, plastic emulsion, luxury emulsion and designer finish. The cost ranges from Rs. 9 to Rs. 50 per sq. ft. and Berger's inorganic pigment coloring is imported from Italy.

Kaleidoscope Theme Collection has fun shades for kids. Cosmic Fang Shui Collection selected by an expert follows the Pa Kua Formula charting the directions that have been introduced for novelty, fancy, aesthetics and glamor. While the colours selected can come on to the wall in different shades, certain portions can be given a signature identity at an extra cost. Most of the tools used for these visual makeovers are imported from the U.K.

Although choice is personal, interior designers would perhaps recommend defined usages for better accentuation. The ragging effect, for instance, with a soft leather material that gives harmonious tones would suit a portion of the dining, study, corridor or transition wall and balcony. The spatula effect uses, a five-sided blade for a strong texture to be created for visible niche areas.

The paints industry is currently ringing in nearly Rs. 16000 crore business, and be it Asians Paints, Berger, Jotun, Nippon, ICI-India, Dulex, Gera Development, Nerolac or Kamadhenu Paints… eco-friendly, organic, natural solvent-free products are being created with anti-allergic, anti-fungal/bacterial UV protection properties with scratch-resistant finishes.

Contemporary styles don’t just talk of fashion trends; they also give you informed choices with improved software backing up their offers with concrete options

The colour choice software is installed at dealer points that help people picture their plan and decide the shade.