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Gera in News
 
 
 

THE POSITIVE PICTURE

Times Of India { Property Times } Page 01 - 1 December, 2011

IN THE PAST DECADE OR SO, THE REALTY MARKET OF PUNE HAS EVOLVED MANIFOLD WITH CUSTOMER BEING THE PRIME FOCUS, SAYS RAJIV DOGRA An evolving gated community, rise in professionalism among developers, redressal of consumer grievances, delivery of quality projects; these are some of the trendsetting developments that now define the Pune realty market. Pune is, in fact, regarded as one of the top tier II cities that are registering a robust volume growth and challenging margin scenario. In the last decade or so, the quality of work offered by various developers has improved. “Over the years, a home buyer's expectations have changed and accordingly the modern day home designs, too, have changed,” says Manish Kaneria, Director, Mont Vert Luxury Homes. “Today's residential complexes are much better planned and better constructed using new materials and technologies. Amenities like club house and swimming pool which were once considered luxury are now common in any good residential complex.” Echoing similar views, Atul Goel, MD, Goel Ganga Group, says: “Today, Pune offers some of the best options for gated community living, which is evolving. This is one of the few cities that can boast of its own airport coupled with commercial and residential growth.” He further points out that Pune is one city which has witnessed the highest migration in the past 10-15 years. Additionally, there is a marked improvement in terms of amenities being extended to buyers over the years. Rohit Gera, Joint Managing Director, Gera Developments, says: “If you look at the amenities and specifications that a developer is offering today, there are tremendous improvements. Earlier, a playground with one slide and some gravel would qualify as a garden. Nowadays, a garden has various equipment, including a swimming pool and a gym. There is clearly improvement in terms of whole customer experience.” Moreover, most developers have started treating it as a service industry and adhere to norms as per the contract deal. For example, developers now consider the carpet area while calculating the price. “With an increase in the size of developers, professionalism has also received a boost. There is tremendous competition among developers, which is always good from the consumer point of view. From doing things on an individual basis to functioning as a group in a professional manner, developers are now adhering to it,” Gera says. Pune, in fact, is way ahead than other cities when it comes to its developers contributing to the policy-making of the government, points out Goel. “It has one of the strongest associations with developers being self-regulated when it comes to applying the code of conduct whether you refer to the issue of carpet area or consumer redressal forum,” he says. Moreover, builders in Pune are now talking about accountability and transparency with many of them keen to hiring the services of a third party auditor such as Crisil. “The issue about consumer protection has been addressed through the grievance redressal forum; law has become more stringent, which is substantially customer-centric now,” Gera says. Additionally, the Internet has played key role in changing the perception of customers. According to Gera, a customer is much more aware about the credentials of a developer, whether he is living up to obligations before they get into the buying mode. “A customer today has more choices and he is vocal in terms of rights, to which developers, too, have responded,” he says. There has been substantial increase in demand, so developers are doing a larger project which includes newer townships that are developing in a big way. “Pune has a healthy demand and builders are quite happy with that,” says Ranjit Naiknaware, Director, Naiknaware Developers. “Now we are talking of e-housing, eco-housing, mini golf courses, a holistic environment with maintenance services thrown in. According to an estimate, at least 50,000 flats are being sold per year,” he says. Gera, however, laments that the consumer in Pune is still not rejecting the fly-by-night operators, which is straight away affecting the efforts of better practices being incorporated by reputed developers in Pune. Overall, the end customer is getting a value-added product whether it’s related to services in terms of water or energy conservation and utilization in Pune. The quality of construction of buildings and the concept of living together has certainly received a boost now. Over the years, property rates are bound to rise neck to neck with progress, predict realty experts. However, when it comes to growth of Pune, the sky is the limit. Quick bytes Most developers have started treating it as a service industry and adhere to norms as per the contract deal Builders in Pune are now talking about accountability and transparency with many of them keen to hiring the services of a third party auditor such as Crisil “The issue about consumer protection has been addressed through the grievance redressal forum; law has become more stringent, which is substantially customer-centric now,” Gera says. Additionally, the Internet has played key role in changing the perception of customers. According to Gera, a customer is much more aware about the credentials of a developer, whether he is living up to obligations before they get into the buying mode. “A customer today has more choices and he is vocal in terms of rights, to which developers, too, have responded,” he says. There has been substantial increase in demand, so developers are doing a larger project which includes newer townships that are developing in a big way. “Pune has a healthy demand and builders are quite happy with that,” says Ranjit Naiknaware, Director, Naiknaware Developers. “Now we are talking of e-housing, eco-housing, mini golf courses, a holistic environment with maintenance services thrown in. According to an estimate, at least 50,000 flats are being sold per year,” he says. Gera, however, laments that the consumer in Pune is still not rejecting the fly-by-night operators, which is straight away affecting the efforts of better practices being incorporated by reputed developers in Pune. Overall, the end customer is getting a value-added product whether it’s related to services in terms of water or energy conservation and utilization in Pune. The quality of construction of buildings and the concept of living together has certainly received a boost now. Over the years, property rates are bound to rise neck to neck with progress, predict realty experts. However, when it comes to growth of Pune, the sky is the limit.

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It is only because of your efforts and kind gesture that I could meet the man himself (Shankar Ji) and have a small recording session with him. That was like a dream come true.
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It was indeed a pleasure being a part of the Christmas celebrations at Astoria. Kudos to the Gera team for bringing in such a wonderful event with great carol singing participation from our own kids. It brought in the spirit of Christmas and the games, Santa, the gifts only added to it. Thanks for organising such a wonderful event which helped in community building...looking forward to many more such celebrations!

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The Christmas event organised at Astoria was a big success and a big step in bridging the gap between us and Gera. It was a memorable event as we are still in the beginning of our journey of life in our little home at Astoria. The kids have been the happiest of all and what more can we ask for when we see smiles on the faces of our little ones. Kudos to you and your team for making this event a huge success! Looking forward to many more in the years to come.

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The Christmas party organised by Gera at Astoria this year was a great success with good participation from kids and parents. Our children Sia and Saish enjoyed the party to the fullest. Sia, in particular, had a gala time and reiterated her stand that Anita aunty's parties are THE BEST.... We as your customers take much pride in informing our friends that such goodwill gestures are one of the many differentiators Gera brings to us, which no other builder in Goa can boast of. Many thanks to you and your team for doing an excellent job in putting up this event. We look forward to the next one! A big thanks to the Gera Management for its efforts in community building.

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