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Sterling Gera Residence appoints TBWA\India as creative partner

Exchange4media News Service - 9 July, 2013

Sterling Gera Residence, a joint entity between Sterling Developers Bangalore and Gera Developments Pune, has chosen TBWA\Bangalore as its communication partner following a multi-agency pitch. The agency’s first mandate is to launch the Varthur Lake project in Bangalore, the company’s upcoming maiden venture. Confirming the news, Rohit Gera, Managing Director, Sterling Gera Residence said, “The residential real-estate space in Bangalore is quite challenging with many established and new players launching new properties on a regular basis. We are venturing into this competitive market with an offering unlike any the Bangalore market has yet witnessed. We were looking for an agency that would help us amplify this difference. TBWA\India, with its unique strategic approach, seemed like a perfect fit.” “I take great pleasure in welcoming Sterling Gera Residence to the TBWA family,” said Nirmalya Sen, Managing Director of TBWA\India. “There are few categories as steeped in communication conventions as the real estate category. To be able to disrupt them is a challenge that has always got us going. And we hope to do that again.” Arindam Sengupta, Vice President – South of TBWA\India added, “We are thrilled that Sterling Gera Residence believed in our disruption approach and we are looking forward to the opportunity of launching this project in Bangalore soon.” Also covered in TBWA\India bags creative duties of Sterling Gera Residence By Campaign India Team - Jul 10, 2013 Read More Sterling Gera Residence appoints TBWA\India its creative partner By MediaMughals - 10 July 2013 Read More

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Testimonials

First of all I would like to thank  you  and the Gera team for organizing different workshops at our doorstep.
The best thing I have done to my kids is that I  took a right decision to buy a flat in Gera.
Because of this decision , Vishnu could attend  the development workshops that were conducted.
Vishnu was a shy child who didn't like to participate in any of the programmes.
As far as Dale Carnegie workshops is concerned   it  has given him a lot of confidence and was presenting things in a much better way and I can see a lot of improvement in him.In simple words u made a person(..

My son Tattva had been enrolled in the intermediate level and has been coached by the Vishwanathan Anand Chess Academy coach . Tattva has made remarkable strides and will be on his way to get his FIDE rating in November. A lot of credit goes to the mentor for his unique way of handling his students. He has been very patient while working with Tattva on his areas of improvement. In addition before the tournament the coach had voluntarily added additional classes and doubled his efforts to get a better performance out of Tattva. He has shown complete ownership which is commendable. I hope he continues to develop more and more chess players in the coming days.

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It's a wonderful experience with the tennis academy and my daughter liked it. Also she is getting good training and love for the game.
The coaches are good and we would continue using their expertise for Nishita going onwards. We are also looking forward for signing (actually instrument) and dancing coaching too.

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This is to share with you that both my little girls (Aditi Anisha) are really enjoying their Tennis classes at the Mahesh Bhupathi Tennis Academy.
I always find them very excited whenever there is TENNIS CLASS, and this excitement matters to both of us, as the kids seems to be interested.
It’s nice to see them constructively engaged, and coming home happy and having felt productive in their own child little way. It’s a great way for them to bond with other young ones and feel belonged to a larger community.
Thanks to You, Gera Developments and MBTA for giving our young ones, an opportunity for a wonderful learning experience.
Now they are looking forwar..

Regarding the workshops & different academy sessions, it has been wonderful experience so far for Shlok and we’re looking forward for the new opportunities.
It’s absolutely fantastic to have all these academies in the premises, and that too from the renowned personalities, so we can send kids without worrying about other factors like safety & all.
And most importantly, a big thanks to you for the lovely follow-ups & timely updates about the upcoming/ongoing sessions.

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