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Sterling Developers & Gera Developments launch ChildCentricTM Homes in Bangalore - 5 June, 2014


This first of its kind concept will be launched at Joy on the Banks at Whitefield, a project developed by Sterling Gera Residences

Bangalore, June 4, 2014: Sterling Developers, a well renowned name in Bangalore real estate and Gera Developments, leading developers from West India jointly launched Gera's ChildCentricTM Homes (CCH) in Bangalore today. The concept of CCH was successfully launched earlier this year by Gera Developments in Pune at their project Song of Joy, Kharadi. It will be soon launched in Goa.

The unique and trendsetting concept of ChildCentricTM Homes is an innovative solution offering parents high levels of convenience along with an opportunity for their children to discover their passion and be the best they can be while living in premium contemporary homes. Flagging off yet another innovation from Gera, ChildCentricTM Homes is set to revolutionize the residential real estate sector by creating a new category of living spaces with a service orientated proposition and enabling a new way to live. The highlight of ChildCentricTM homes is the holistic 360o approach to family living taking into account parents aspirations and needs with regards to their children. Amongst the many features provided at ChildCentricTM homes there are tie-ups with world class celebrity academies for professional coaching like Viswanathan Anand, Mahesh Bhupathi, Shankar Mahadevan, Shiamak Davar, Anil Kumble at the project.

This first of its kind concept will be launched at Joy on the Banks at Varthur in the internationally acclaimed Whitefield area of Bengaluru. This project marks the entry of Gera Developments into Bangalore. Sterling Gera Residence is a joint venture partnership between two premier real estate majors -Sterling Developers and Gera Developments.

While presenting ChildCentricTM Homes and highlighting Gera Developments foray into Bangalore, Mr. Kumar Gera, Chairman, Gera Developments said, " We at Gera pride ourselves on providing long-term satisfaction to our customers. Innovation has been a hallmark of the company and there are many 'firsts' that stand to Gera Developments credit. We have introduced the 5-year warranty on real estate, insurance of buildings for 3 years, Pune's first intelligent commercial building - Gera Legend and series of IntelliplexesTM in Goa, the first shopping mall in Pune - Gera Plaza and yet again, we have created a breakthrough in innovation.

We are extremely proud to partner with Sterling Developers to enter into the Bangalore real estate market. The synergy of this formidable partnership will leverage on the strengths and expertise of both the developers. It will bring together the cumulative experience of over 75 years to today's home buyers. While Sterling Developers are well entrenched in the Bangalore market and understand the local nuances, Gera Developments will bring on board innovative solutions like ChildCentricTM Homes and 5-year warranty which the Bangalore residential market will experience for the first time ."

Backed by years of experience, expertise and in depth market research, Gera perfectly understands the needs of today's young home buyers who are working couples, living in a nuclear format with young children or are planning to start a family. These young parents want to provide the best opportunities for their children and often sacrifice their careers for their children. An ambitious family that wishes to experience life to the fullest but is crunched on time. Gera took the customers feedback and created an innovative solution where the residents of the project could get the CONVENIENCE of never before facilities at their doorstep, features where their children could have FUN, keeping the SAFETY needs for their children in mind and DEVELOPMENT & training aspirations of their children were fulfilled. Gera signed up India's top personalities offering the best intellectual, physical and vocational coaching at the doorstep: Shankar Mahadevan for Music, Shiamak Davar for Dance, Viswanathan Anand for Chess, Mahesh Bhupathi for Tennis, Anil Kumble for Cricket and Dale Carnegie for Personality Development along with other tie ups for swimming, arts, dramatics, vedic mathematics etc.

The ChildCentricTM Homes concept development has been spearheaded by Mr. Rohit Gera, Managing Director, Gera Developments to ensure the right mix of offering, tie-ups up with the best in class service providers and work out the details of service agreements. While explaining the company's vision for the concept Mr. Rohit Gera said, "ChildCentricTM Homes is a place where parents can forge deeper bonds with their children, providing them with a fulfilling childhood, full of memories & friendships and provide an opportunity for their children to truly flourish. We believe that ChildCentricTM Homes is right for today's home buyers because it offers customers the convenience of having best in class training and other extracurricular activities for themselves and their children at their doorstep."

Commenting on the partnership, Mr. Shankar Sastri, Managing Director, Sterling Developers said, "This is a partnership of not just two companies but two institutions with similar values and strategic acumen that will come through in our offerings. We believe the launch of ChildCentricTM Homes will create a paradigm shift in the real estate for both, the developer as well as the home buyer. This new category of living spaces designed keeping the child of the home as well as the parent's lifestyles in mind is sure to set a new benchmark not only in real estate marketing and brand building but also setting new standards of service orientation in the realty sector. Joy on the Banks is our first venture together and by making this a ChildCentricTM Homes we feel we are providing a futuristic solution to the young home buyers of Bangalore."

On discussing this innovative concept of ChildCentricTM homes with the stalwarts like Viswanathan Anand, Mahesh Bhupathi, Shankar Mahadevan, Shiamak Davar and Anil Kumble, they expressed their joy, admiration and support for this initiative. Their keen desire to be a part of such a development has led to their academies beings set up at Song of Joy. In fact Viswanathan Anand will start his first ever chess coaching academy with Gera's ChildCentricTM Homes.

While expressing delight on the associations with world class celebrities, Mr. Ramani Sastri, Chairman, Sterling Developers said, "ChildCentricTM Homes will provide the residents with an opportunity to learn from the best and grow in multiple dimensions. The project is conceptualized and designed to be a premium quality home with a world of opportunities for both parents and children to explore and enjoy an enriching journey. An alliance with these world class celebrities and the extension of the talents is one that we are looking forward to with great excitement. We believe that our innovative and prestigious world class concept based project will be an ideal match and extension of the ethos and vision of these individual academies."

He further added that, "Along with an array of amenities that ensure the child's holistic development, it is a never before seen proposition in the residential real estate space. It creates more time for children by eliminating travel time to and from various classes. Helps reduce the stress in the lives of the parents and allays child safety concerns since facilities are available on campus and most importantly ChildCentricTM homes offer the opportunity to build better relationships amongst parents and children. Parents can participate in the children's training and development. Children have the opportunity to make friends - participating in learning, development activities together."

Over 43 Years in real estate, reiterating its core values of trust, quality, customer first and innovation, Gera has created a documented solution with a Child Centric Agreement to safeguard the interests of home buyers by entering into 5 year agreements with each of the coaching academies. Gera has documented the promise in a separate child centric agreement with the home buyers to ensure delivery of the facilities, promised free training programs in the Arts, Sports & Development for the children. Children are provided with free training vouchers for 11 programs (in Sports, Arts & Development). Full details are available on a separate website for ChildCentricTM homes

Joy on the Banks will be a multifaceted living space that allows a child to choose and develop across art, sports, dance, music etc., is something that every parent wants to offer their child. Apart from these amenities children will also have offerings like Vedic Math, computer labs &age specific gaming rooms, yoga, BMX, skateboarding, designated gurukul areas and personality development programs with Dale Carnegie Institute.

ChildCentricTM Homes details are available on, 5 June, 2014, Online

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